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web marketing strategy

 

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A powerful, goal driven
approach to opportunities
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What bugs you?

Does anything on this page hinder or even irritate you?

I would love to know. Nothing is unimportant, too small or too big.

If there is something I can fix, I will certainly do it.

Please let me know right away

 

 

High-performance web tools you should invest in

 

W3C validator tools

How professional is your web designer?

Developer: World Wide Web Consortium

Site: www.w3c.org

 

Summary:

The World Wide Web Consortium (W3C) offers you real quality assurance tools to make the source code (or mark up) of your gallery's site comes error free and perfectly viewable in all major browsers.

The Markup Validation Service comes with many extra options and features to validate specific content such as CSS stylesheets, mobile content or link checkers.

Once your site's source code is validated, you can be sure your site is topnotch for spiders and browers alike.

 

You can find more on W3C compliance in an Back Room article

   

 

 

 

Consistency from Sciral

To keep things going, you have to keep up the rhythm

Developer: Sciral

Site: sciral.com/consistency/

 

Summary:

Keeping up the rhythm is all about consistency. Easy said, less easy to fulfill.

And this is what Consistency from Sciral offers all the way: a gentle assistant to help you with the goals you have set with yourself.

With a special twist.

 

More >>>

   

 

 

 

Google alerts is the easiest way to gather less-known information, the Art Gallery Hub

Discover how well your artists and your gallery are represented on the web and beyond

Developer: Google Inc.

Site: www.google.com/alerts

 

Summary:

Google alerts works much the same way as your search engine. The search commands follow the same codes and syntax, but it offers a major plus: Google alerts works in the background and scans the entire Google universe 24/7 for the search you enter.

This way it often comes up with information you would never find, especially in the blogosphere where a lot of art enthusiasts are particularly active.

 

More >>>

   

 

 

 

Crazy Egg reveals every single move of a visitor on a gallery's site

Does your visitor act precisely as you planned?

Developer: ACS

Site: www.crazyegg.com

 

Summary:

Crazy Egg offers you a great tool to understand how each individual behaves on your site.

It comes with two extra features: Heatmap and Confetti.

Heatmap is great because it reveals in a glimpse the "hot" zones where people click most. If these happen to be the wrong spots, you know what to correct as soon as possible!

Confetti displays all the spots where people click on a page in little colour coded dots. Each colour refers to a given parameter thanks to the linked referrers.

 

More >>>

   

 

 

More interesting resources?

 

Check here for books related to the profession and a detailed study on the opportunities for contemporary arts, a.o. private art galleries in the United Kingdom, a sure source of inspiration for private contemporary art galleries worldwide.

 

 

Luuk Christiaens